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Marketing automation is so much more than just email marketing. Integrating your marketing automation solution with your website, CRM system, social media properties and other digital marketing tools makes your marketing campaigns more effective, saves valuable time and increases ROI.
Times have changed. With unlimited access to a wealth of information freely available online, the customer now drives the buying process. As a result, sales reps only speak to potential customers near the end of the buying cycle, leaving marketing responsible for the bulk of the sales process. By entering prospects into tailored, responsive lead nurturing programmes, marketing automation technology guides prospects down the path to purchase for you. This optimises and streamlines the entire sales process, from first touch through to the point of purchase – and beyond.